The Ultimate Single Release Campaign For Indie Artists
The Ultimate Single Release Campaign For Indie Artists
A Co-Ordinated PR & Marketing Campaign Delivered by Our In-House Experts
$395 USD
Releasing a new song works best when every part of your promotion moves together.
Press coverage, playlisting, and social content each play a role, but their real impact comes when they are aligned around the same release window and goal.
This campaign brings those elements together into one coordinated release package, built specifically around your song.
The result is a focused, label-quality rollout where each channel reinforces the others and helps your release build momentum from day one.
Releasing a new song works best when every part of your promotion moves together.
Press coverage, playlisting, and social content each play a role, but their real impact comes when they are aligned around the same release window and goal.
This campaign brings those elements together into one coordinated release package, built specifically around your song.
The result is a focused, label-quality rollout where each channel reinforces the others and helps your release build momentum from day one.
A Co-Ordinated PR & Marketing Campaign Delivered by Our In-House Experts
*We carefully review every submission and only take on releases that meet our A&R criteria. If you think your track could be a good fit, we’d love for you to apply. Due to the number of submissions we receive, we’re unfortunately unable to offer individual feedback if a release isn’t selected.
Everything You Need For A Successful Release
Everything You Need For A Successful Release
Everything You Need For A Successful Release
Playlist Placements
Playlist Placements
✓ Manual outreach to independent Spotify playlist curators
✓ Bot-free playlists with real engagement (vetted via Chartmetric + Artist.Tools)
✓ Genre, mood, and audience aligned placements
✓ Listener-driven discovery that triggers algorithmic surfacing
Personal Campaign Manager
Personal Campaign Manager
✓ Dedicated campaign manager and PR rep for your release
✓ Hands-on oversight from planning to delivery
✓ Direct communication at every stage
PR & Press Features
PR & Press Features
✓ Targeted blog research
✓ Personalized pitching to writers, editors and bloggers
✓ Features and reviews
✓ Coverage that helps listeners, curators, and algorithms take your release seriously
Bespoke Release Strategy
Bespoke Release Strategy
✓ Bespoke campaign built around your song
✓ Strategy shaped by your genre, audience and current career stage
✓ Press, playlisting and social working toward the same outcome
Social Content Assets
Social Content Assets
✓ 5 professionally produced short-form video assets built specifically around your single
✓ Performance-tested visual creatives paired with custom text hooks
✓ Ready to use across Instagram Reels, TikTok and YouTube Shorts
✓ Ideal for both pre-release buildup and post-release momentum
Transparent Reporting
Transparent Reporting
✓ Regular updates on press features and playlist placements
✓ Key Spotify metrics including playlist followers reached, estimated listeners and discovery score
✓ Honest performance insights from Chartmetric + Artist.Tools
Playlist Placements
✓ Manual outreach to independent Spotify playlist curators
✓ Bot-free playlists with real engagement (vetted via Chartmetric + Artist.Tools)
✓ Genre, mood, and audience aligned placements
✓ Listener-driven discovery that triggers algorithmic surfacing
PR & Press Features
✓ Targeted blog research
✓ Personalized pitching to writers, editors and bloggers
✓ Features and reviews
✓ Coverage that helps listeners, curators, and algorithms take your release seriously
Social Content Assets
✓ 5 professionally produced short-form video assets built specifically around your single
✓ Performance-tested visual creatives paired with custom text hooks
✓ Ready to use across Instagram Reels, TikTok and YouTube Shorts
✓ Ideal for both pre-release buildup and post-release momentum
Personal Campaign Manager
✓ Dedicated campaign manager and PR rep for your release
✓ Hands-on oversight from planning to delivery
✓ Direct communication at every stage
Bespoke Release Strategy
✓ Bespoke campaign built around your song
✓ Strategy shaped by your genre, audience and current career stage
✓ Press, playlisting and social working toward the same outcome
Transparent Reporting
✓ Regular updates on press features and playlist placements
✓ Key Spotify metrics including playlist followers reached, estimated listeners and discovery score
✓ Honest performance insights from Chartmetric + Artist.Tools
Results & KPIs
Results & KPIs
Results & KPIs
5,000 - 15,000
5,000 - 15,000
Targeted Spotify Listeners
Targeted Spotify Listeners
25+
25+
Spotify Popularity Score
Spotify Popularity Score
2 - 6+
2 - 6+
Press Features
Press Features
2 - 8+
2 - 8+
Playlist Placements
Playlist Placements
Real Results for Independent Artists
Real Results for Independent Artists
Real Results for Independent Artists
From this..
From this..
To this.
To this.
How Your Campaign Works
How Your Campaign Works
How Your Campaign Works
Track Review & Strategy Alignment
Track Review & Strategy Alignment
We start by reviewing your single and aligning on goals, audience, and positioning. This ensures every part of the campaign supports the same release window and objective.
We start by reviewing your single and aligning on goals, audience, and positioning. This ensures every part of the campaign supports the same release window and objective.
Social Content Plan
Social Content Plan
We deliver your custom social media content plan built specifically around your single. This gives you clear direction on what to post and how to support the release as momentum starts to build.
We deliver your custom social media content plan built specifically around your single. This gives you clear direction on what to post and how to support the release as momentum starts to build.
PR + Playlist Pitching
PR + Playlist Pitching
With strategy and messaging in place, we begin pitching your release to relevant music blogs and independent Spotify playlist curators. All outreach is handled manually, combining targeted research with our established industry relationships.
With strategy and messaging in place, we begin pitching your release to relevant music blogs and independent Spotify playlist curators. All outreach is handled manually, combining targeted research with our established industry relationships.
Placements, Momentum + Discovery
Placements, Momentum + Discovery
As press features and playlist placements roll out, your music reaches new listeners across multiple touchpoints.
Engagement builds through streams, saves, and repeat listens, supporting further discovery through algorithmic surfaces like Release Radar, Radio, and Discover Weekly.
As press features and playlist placements roll out, your music reaches new listeners across multiple touchpoints.
Engagement builds through streams, saves, and repeat listens, supporting further discovery through algorithmic surfaces like Release Radar, Radio, and Discover Weekly.
Monitoring & Transparent Reporting
Monitoring & Transparent Reporting
You’ll see how everything is performing as it happens, with clear reporting on press coverage, playlist placements, and real engagement metrics.
You’ll see how everything is performing as it happens, with clear reporting on press coverage, playlist placements, and real engagement metrics.
What Our Artists Say
What Our Artists Say
What Our Artists Say
"I found Polite Riot when they crawled out of my corner of the music blogging internet one day. They are awesome - they do what they say they will do without any big words or jargon and deliver the results they promise. I actually have an online following now! Feels like having a friend in your corner of the industry!"
Gina Davis
"I found Polite Riot when they crawled out of my corner of the music blogging internet one day. They are awesome - they do what they say they will do without any big words or jargon and deliver the results they promise. I actually have an online following now! Feels like having a friend in your corner of the industry!"
Gina Davis
"I found Polite Riot when they crawled out of my corner of the music blogging internet one day. They are awesome - they do what they say they will do without any big words or jargon and deliver the results they promise. I actually have an online following now! Feels like having a friend in your corner of the industry!"
Gina Davis
"Working with Polite Riot is a delight. There are so many agencies promising you unrealistic things and charging a fortune for literally doing nothing. So it's good to know which ones are the ones doing serious and honest work. Polite Riot is one of those."
Arrows of Silk
"Working with Polite Riot is a delight. There are so many agencies promising you unrealistic things and charging a fortune for literally doing nothing. So it's good to know which ones are the ones doing serious and honest work. Polite Riot is one of those."
Arrows of Silk
"Working with Polite Riot is a delight. There are so many agencies promising you unrealistic things and charging a fortune for literally doing nothing. So it's good to know which ones are the ones doing serious and honest work. Polite Riot is one of those."
Arrows of Silk
"I don't know what to say, except wow and thank you."
Rebekah Snyder
"I don't know what to say, except wow and thank you."
Rebekah Snyder
"I don't know what to say, except wow and thank you."
Rebekah Snyder
"Trusted and knowledgeable!"
The Sun Harmonic
"Trusted and knowledgeable!"
The Sun Harmonic
"Trusted and knowledgeable!"
The Sun Harmonic
"Working with Ross and the team at Polite Riot has been awesome. It’s nice knowing my music is handled by a company I can actually trust. I can’t wait to keep building with the Polite Riot crew for years to come!"
Golden Slides
"Working with Ross and the team at Polite Riot has been awesome. It’s nice knowing my music is handled by a company I can actually trust. I can’t wait to keep building with the Polite Riot crew for years to come!"
Golden Slides
"Working with Ross and the team at Polite Riot has been awesome. It’s nice knowing my music is handled by a company I can actually trust. I can’t wait to keep building with the Polite Riot crew for years to come!"
Golden Slides
"Thank you very much for your hard work on this. Truly a new feeling getting real new listeners around my music and not just releasing into the void - super cool! My eyes have been opened to what I should do moving forward with new releases"
Josh O'Mara
"Thank you very much for your hard work on this. Truly a new feeling getting real new listeners around my music and not just releasing into the void - super cool! My eyes have been opened to what I should do moving forward with new releases"
Josh O'Mara
"Thank you very much for your hard work on this. Truly a new feeling getting real new listeners around my music and not just releasing into the void - super cool! My eyes have been opened to what I should do moving forward with new releases"
Josh O'Mara
